Basics of Local SEO by local SEO expert (PART 1)
Introduction to Local SEO
Local SEO is mainly for local visibility of your business to attract more local clients towards your business. In this course, you are going to learn, how different local SEO is from the standard SEO that we use for our websites to rank in search engines and necessary tools required for a successful Local SEO process. Before we get to start the Local SEO first, you need to know the basics of keyword analysis and Search engine optimization without learning these two you may find this course a little difficult.
So, Let’s see what keywords are and how to use them and how to optimize a website for search engines. Now you have a question why I need to do a local SEO? The answer is simple if you want to stand ahead of all of your competitions than local SEO is a must for every business and a website.
In Local SEO keyword analysis is an important one. You need to find which keyword is relevant for your business. The keyword is usually a term that is used in the search engines by the users to find information on the web. Selecting a right keyword is necessary for your business otherwise the internet users can’t be able to find your product or service on the web.
Most of the firm failed to rank their websites because they are not select their right category. To analyze and select keywords there are different types of keyword tools available on the market. During the selection of keywords, you need to keep this in mind always go for keywords with low difficulty. Ranking for difficult keywords is hard.
After choosing your keyword, the next thing you need to do in Local SEO is always knowing your competitors. For each keyword you wish, there was already a website ranking on top position and shown in search engines as a local business. Your target is to understand why he is ranking in top position in search engines and what techniques they used to reach the top.
Learning from other websites and creating an action plan is critical for Local SEO. For analyzing your competitors, there are several tools used for doing this job. They are Semrush, MOZ, Majestic, etc. The most popular among the local SEO experts is the Semrush.
Search Engine Optimization
Local SEO is different from the On-page SEO but to achieve success in a local SEO then good on-page is necessary. Consult a good SEO expert to do this job or do it yourself if you have a knowledge of SEO. For search engine optimization the first thing you need to look out for is the site title and its description.
Choose a suitable title that is catchy and attracts the users and a description that shortly describes what your site is. Always add meta description to your sites. This meta description appears when your site indexed in search engines we further elaborate how to make a good content that optimized for search engines.
1.Choosing a title
Selecting a title may seem easy but it needs a high level of attention, and you need to know how your viewers react when they see the heading of your article. In newspapers, they give importance to the headlines than the other contents of the paper. We need to do the same. Writing a headline is an art only an experienced persons can do it. So, you need to learn more about how to write a creative headline. Best headlines generate page views thus increase reviews. These are the fuels for your Local SEO. Keep this in mind when writing a headline always include a keyword in your title.
2. Writing a content
When writing an article don’t copy others content and paste it in your content. There is a high chance that you might get penalized for this. So, always use unique contents by gathering more information about the topic on the web and take some notes and try to improvise and elaborate them. Don’t use complicated words you must use the phrase that can be easily understood by all the audience.
Use your keywords at least 5% of your word count it is necessary for an SEO. Bold one of your Keywords and add subtopics on your content. Normally people don’t like to read a boring text file. So to make it more attractive try to add some images.
Try to include internal links and obtain some backlinks based on your keyword to increase your site’s authority.
3. Getting Backlinks
Getting backlinks take time and you need shareable content. Try to include social share buttons in your content. Social share buttons are the best way to market your content on social sites if someone shares your content on social media then it may act as a backlink of that content, and the social sites are high in authority so getting social links is a good sign. The next thing is posting your content on someone’s website and linking back to you. It means you act as a guest author.
To become a guest author on favorite sites then you are asked to submit your previous word If they didn’t like your content that’s already posted on the web, then they reject it. The rejection rate is very high for this method. This method is used for branding and to generate traffic it also helps for your local SEO. To know more about backlinks try to read blogs on Moz and kiss metrics. They provide good quality information about backlinks and other SEO. Now you get a clear idea of search engine optimization. In the next chapter, we see about Local SEO
Next article: Basics of Local SEO by local SEO expert (PART 2)